Monday, December 30, 2019

Professional Certification and Your Career

Professional certification is a process by which a person develops the knowledge, experience, and skills to perform a specific job. Once the individual completes a course of study, he or she receives a certificate earned by passing an exam that is accredited by an organization or association that monitors and upholds prescribed standards for the particular industry involved. The National Organization for Competency Assurance (NOCA) is a leader in setting quality standards for credentialing organizations. A wide variety of industries and careers offer professional certification, from highly technical jobs and human services of all kinds to jobs in the arts, including ballroom dancing. In each case, the certificate assures employers, customers, students, and the public that the certificate holder is competent and professional. In some professions, certification is a requirement for employment or practice. Doctors, teachers, Certified Public Accountants (CPAs), and pilots are examples. What’s in It for You? Professional certification shows employers and clients that you are committed to your profession and are well-trained. It gives them confidence in your abilities  because it proves that your skills have been evaluated and approved by a well-regarded professional organization. Certification makes you more valuable to employers and so you can expect to: Enjoy better employment and advancement opportunitiesHave a competitive advantage over candidates without certificatesEarn higher wagesReceive tuition reimbursement for continuing education A Sampling of Careers Requiring Certification Many of the careers that require certification are represented here at About.com. Below is a list of articles on various types of certifications. In the end, there is also a link to the list of NOCA member organizations that require certificates. It offers an interesting glance at the various types of industries from which to choose if you’re uncertain about which certificate you want. Certified Meeting ProfessionalCoast Guard Captain’s LicenseCulinary Arts CertificatesDatabase CertificationsDesktop Publishing CertificationESL CertificationGraphic DesignInterior DecoratingLandscaping Certificate ProgramsLogistics and Supply Chain ManagementParalegal certificatesProfessional CounselingProfessional Massage TherapyProfessional Studies Certificate in OperaReal estateRetail CertificationSpecialist Certificate for Sign Language InterpretersTechnology Certification GlossaryHighest paying jobs in the technology industry NOCA’s list of member organizations State Certification Requirements Many of the professions that require or offer certification are governed by the state in which the certificate holder practices. Your school or association will help you understand these requirements, but you can also find them at each state’s government website. Search for: http://www.state.your two-letter state code here.us/. Example: http://www.state.ny.us/. On the home page for your state, search for certifications. Choosing the Best School There are almost as many requirements for earning a certificate as there are fields requiring them, so how you go about becoming certified has everything to do with what kind of certificate you want and what you want to do with it. First, know the differences between all the different types of schools so you can choose the right school for you. Begin your search by visiting the websites of the associations and organizations that govern or accredit the schools in the field you have chosen. On the Internet, search for the name of your field and associations, organizations, and schools: Search: nursing associations results in the American Nurses AssociationSearch: pilot associations results in the Aircraft Owners and Pilots AssociationSearch: CPA organizations results in the American Institute of Certified Public AccountantsSearch: project management schools results in both directories like the Trade Schools Directory and specific schools such as the Project Management Institute at Capella University Online Schools If you think an online school would work best for you because of the flexibility it provides, read up on online certificates before you choose a school. Financial Aid Paying for school is a concern for many students. Loans, grants, and scholarships are available. Do your homework before going to school: Paying for Business SchoolFAFSASallie Maes Scholarship Search Continuing Education Most professional certifications require that certificate holders complete a certain number of hours of continuing education annually or bi-annually in order to remain current. The number of hours varies by state and field. Notices are generally sent out by the governing state and/or association, as is literature advertising continuing education opportunities, conferences, and conventions. Make the Most of Continuing Education Conferences Many professional associations gather their members yearly in the form of conferences, conventions, and/or trade shows to provide continuing education seminars, to discuss the state of the profession and new best practices, and to showcase the latest products and services. Networking at these gatherings can be extremely valuable to professionals.

Sunday, December 22, 2019

Hospitality Organisation Marketing Case of Crowne Plaza Study

Essays on Hospitality Organisation Marketing: Case of Crowne Plaza Case Study The paper "Hospitality Organisation Marketing: Case of Crowne Plaza" is an excellent example of a case study on marketing. The Intercontinental Hotels Group (IHG) is a multinational hotel company from Britain whose headquarters is in Denham in the UK (Hephaestus Books 2011). IHG happens to be the largest company on the globe with 646,000 as found in January 2010. It has more than 4,500 hotels spread out in 100 countries. Some of its brands are Crowne Plaza, Stay bridge Suites, Candlewood Suites, Holiday Inn, Intercontinental, Even, Hotel Indigo, Holiday Inn Express, and Hualuxe. Bout 3,900 hotels under its umbrella are operated on the basis of franchise agreements. 52 of them are under company management although they have separate ownership while 10 are owned directly by the company. InterContinental Hotels as a company is primarily listed on the London Stock Exchange. It is part of the FTSE 100 Index. Secondarily it is listed on the New York Stock Exchange (Hotel Club, 2013).The In terContinental Hotels Group started in 1777 with the establishment of the Bass Brewery by William Bass in Burton upon Trent. The red triangle trademark was the very first to be registered within the UK in 1876. The UK government’s move of limiting the number of pubs brewers could have direct ownership over caused Bass to make investments in small hotel lines. In the year 1990, the group purchased the Holiday Inn International which was owned by Kemmons Wilson and spread to North America. The founder of Pan American Airways Juan Troupe set up the InterContinental brand as a part of Pan Am and he launched the first hotel in Brazil, specifically in Belem in 1946. In 1981, InterContinental Hotels Corporation as the holding company was sold to Grand Metropolitan based in the United Kingdom. As the Grand Metropolitan concentrated on its fundamental business and invested more into fast food by purchasing Burger King, it disposed of off the InterContinental Hotels Group in 1988 to Sa ison Group which was based in Japan. In 1988, Saison Group also sold the IHG to Bass which was a brewery from Britain. The brewery started in 1977 with William Bass (Hotel Club, 2013).In the year 2000 Bass disposed of its assets formerly used for brewing as well as the Bass name rights for  £2.3  billion to Interbrew, a brewer from Belgium. Upon this sale, its name was changed to Six Continents. In 2003, there was a split in the Six Continents which resulted in the formation of the InterContinental Hotels Group which concentrated on soft drinks and hotels while Mitchells Butlers took up the restaurant assets. InterContinental Hotels Group maintained Britvic which dealt in soft drinks up to December 2005. Through an Initial Public Offer, the IHG sold off its share in the company (Hotel Club, 2013).IHG does the work of management of those hotels that are under the ownership of other parties as well as franchising hotel brands. The group sells expertise in the management of hotels, marketing, and systems.

Friday, December 13, 2019

Robert cobb essy Free Essays

Since 1937, more than 4 million Cobb salads have been sold at Brown Derby restaurants, according to the Brown Derby Restaurant Group, which, now that the two original Hollywood restaurants have losed, is what the company calls itself. It licenses the restaurant name for merchandise (Including bottled Cobb salad dressing), as well as to Disney, which opened a reproduction of the original Brown Derby in Orlando, Florida, in 1989 and, In 1990. Signed a 20-year agreement for Brown Derby restaurants In Tokyo, Paris and Anaheim, California. We will write a custom essay sample on Robert cobb essy or any similar topic only for you Order Now As a culinary art student it’s Important that you know about your chef because If you’re making one of their recipes you have a little background information on the person. I chose to write about this chef for my essay because I was CUri0US If estaurants still make Cobb salads exactly the same way that chef cobb did. Something that surprised me the most would have to be that he made this salad on accident and it was a big hit. The most important thing that’s memorable about my chef is that he sold over 4 million of his salads since 1937. robert cobb essay By tethridgel 4 My famous chef was Robert Cobb. He was born February 8, 1899 in Moberly, MO. age 16. He later got into real estate and opened the famous Brown Derby restaurant Street, Just south of Hollywood Boulevard, that was the most famous. It opened on Cobb, who was the combination food checker, steward, buyer, cashier, and occasional cook when the first Derby opened. After the deaths of Mizner and Somborn, it was Cobb who took over the restaurants in 1934. prowled hungrily in his restaurant’s kitchen for a snack. Opening the huge merchandise (including bottled Cobb salad dressing), as well as to Disney, which in 1990. Signed a 20-year agreement for Brown Derby restaurants in Tokyo, Paris and As a culinary art student it’s important that you know about your chef because if person. I chose to write about this chef for my essay because I was curious if How to cite Robert cobb essy, Papers

Thursday, December 5, 2019

Health Care and Strong Organizational Image Essay Example For Students

Health Care and Strong Organizational Image Essay Health Care and Strong Organizational Image BY ntk018 Homework Chapter 12 Open-Ended Questions 1 . Describe how MinuteClinic puts the following promotion strategies to work for them: stressing tangible cues, using personal information sources, creating a strong organizational image, and engaging in post-purchase communication. What else could they try? MinuteClinic has managed to implement a variety of promotional strategies along time. Within the tangible cues we can find the physical evidence of the service such as the team of experts who are the nurse practitioners and physician assistants. Also they created a childrens area during the flu crisis of Minnesota and implemented to their facilities televisions, coloring books, and videos. The personal information source in this case can be seen in the individualized attention the team of experts is providing to patients. Minuteclinic has successfully created a strong organizational image by performing the best quality service as they differentiate for working long hours, and providing a quick service. Finally, by engaging in a post purchase communication MinuteClinic is able to keep track of their patients through their lectronic records. They could try to build long term relationships with their customers by following up with them and keeping in touch through calls and e- mails. 2. Are MinuteClinics services customized or standardized for patients? Do they incorporate any elements of mass customization? -MinuteClinic is a health care center which is in charge of solving minor ailments; however this does not mean all patients come for the same reasons. This is why MinuteClinics services are considered to be customized for patients with different needs. At the same time, MinuteClinic also provides a standardized service as they deliver a same service, and have a standard price. Yes, MinuteClinic does incorporate elements of mass customization as they keep electronic records of each patient. 3. In what way did MinuteClinic demonstrate reliability and responsiveness during the flu outbreak in Minnesota? How did it impress customers with tangible physical evidence that the clinics cared about them? MinuteClinic demonstrated reliability and responsiveness very quickly as the outbreak in Minnesota rapidly created a huge demand for flu shots. MinuteClinic quickly put a plan in place to address the crisis. Instead of boosting staff at all facilities in the Minneapolis area, the company chose a hub-and-spoke approach for better inventory control, offering the shots in only eight MinuteClinic locations. This effectively shows their ability to respond immediately to unexpected events and ultimately reflect their willingness to help by creating an image of reliability. They also impressed patients by creating childrens areas to make the wait easier for families, adding televisions, videos, and coloring books to keep ellness of their community. . How important has MinuteClinics place (distribution) strategy been to the companys success? Which elements does MinuteClinic focus on with its marketing mix? Why? -The distribution strategy they decided to implement played very well in their advantage. As a 2006 Harris Interactive poll reported that 92 percent of the people who visited a retail clinic were satisfied with its convenienc e. MinuteClinic focuses on all elements: Price: they offer low prices services, compared to how much a patient will pay by visiting their usual doctor. Place: They have opened over 600 locations. They have successfully located themselves in one of the most biggest and famous pharmacy, CVS, in the US, assuring their long run success. Product: They have found a need and came up with a solution. By offering medical care services with standardized prices and quick assistance, MinuteClinic has accomplished success. Promotion: they have promoted the efficiency of their workers to create a reliable and credible environment. True or False questions 1. A key factor influencing the selection ofa retail-based health clinic is convenience. The demand for health services in the United States is expected to drop off sharply within the next ten years as Baby Boomers age. 3. Health services such as those provided by MinuteClinic tend to exhibit more experience and credence qualities than goods sold in the drugstore. 4. MinuteClinics services are sold, produced, and consumed at the same time, which is an example of the heterogeneity of its services versus goods. 5. When nurse practitioners follow up with patients with postcard surveys, telephone calls, or brochures, they are engaging in postpurchase communication. MULTIPLE CHOICE 1. .ua5c709b5f27bfdc2767f005889168a2c , .ua5c709b5f27bfdc2767f005889168a2c .postImageUrl , .ua5c709b5f27bfdc2767f005889168a2c .centered-text-area { min-height: 80px; position: relative; } .ua5c709b5f27bfdc2767f005889168a2c , .ua5c709b5f27bfdc2767f005889168a2c:hover , .ua5c709b5f27bfdc2767f005889168a2c:visited , .ua5c709b5f27bfdc2767f005889168a2c:active { border:0!important; } .ua5c709b5f27bfdc2767f005889168a2c .clearfix:after { content: ""; display: table; clear: both; } .ua5c709b5f27bfdc2767f005889168a2c { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .ua5c709b5f27bfdc2767f005889168a2c:active , .ua5c709b5f27bfdc2767f005889168a2c:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .ua5c709b5f27bfdc2767f005889168a2c .centered-text-area { width: 100%; position: relative ; } .ua5c709b5f27bfdc2767f005889168a2c .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .ua5c709b5f27bfdc2767f005889168a2c .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .ua5c709b5f27bfdc2767f005889168a2c .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .ua5c709b5f27bfdc2767f005889168a2c:hover .ctaButton { background-color: #34495E!important; } .ua5c709b5f27bfdc2767f005889168a2c .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .ua5c709b5f27bfdc2767f005889168a2c .ua5c709b5f27bfdc2767f005889168a2c-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .ua5c709b5f27bfdc2767f005889168a2c:after { content: ""; display: block; clear: both; } READ: Grace And Sin EssayThe basic difference between selling a healthcare service at MinuteClinic and selling a Band-Aid at the drugstore is that healthcare services are performances. a. tangible b. intangible responsive standardized operations oriented 2. MinuteClinics services belong in which of the following categories? a. people processing possession processing mental stimulus processing d. information processing All of the above 3. Evaluating the quality of medical services at MinuteClinic may be difficult for a patient before or after being treated because services tend to exhibit fewer ualities. . search experience credence 4. A nurse practitioner that addresses a patien t by name and offers caring, individualized attention during his visit is practicing the service quality known as a. reliability. responsiveness. assurance. empathy. tangibles. 5. If MinuteClinic hired Patrick Dempsey, who plays a doctor on Greys Anatomy, to appear in commercials for them, they would be engaging in which type of promotion strategy? a. stressing tangible cues using personal information sources creating a strong organizational image engaging in post-purchase communications